SEO Strategy: One Substantial Reason Why It Works For You

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Potential customers come to Google’s search engine and type in ‘product relevant’ keywords in the hope that they find reliable websites (like yours) who provide them with precise products that they are looking for.  In doing so, these potential customers are looking for trustworthy sites who fulfill their need as per their requirements. Trust is thus the major influential factor … Read More

How SEO Works: SEO Explained Through a Real Life Example

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  For people who are not into marketing, SEO is often a subject that leaves them bewildered and wondering how it works, or what effort goes into getting optimum results. They often fail to understand the functionality of Search Engines. While outsourcing this particular area of marketing, business owners are often left wondering who is the right service provider? Can … Read More

Customer Behaviour to Search Results

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89% consumers search for products using search engines (Source: PR Newswire). 78% customers are influenced by company posts (Source: Forbes). These numbers are prima facie indicators of the relevance of digital marketing and PPC. PPC Customer Behaviour Google AdWords when used correctly present the fastest way to appear on the first page. PPC requires in-depth research of keywords to identify business … Read More

PPC vs SEO

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While PPC is a paid online marketing tool, SEO is a free marketing tool and both are used to generate traffic to the website. In internet terms, PPC is generates traffic inorganically, while SEO generates traffic organically. Isn’t Organic Better? Organic is good, but it is a slow process and needs active support from inorganic marketing tools like PPC to … Read More